2012 - 2016
OOZOOS
Assistant Creative Director
My role:
Creative Direction Assistance, Brand Management, Marketing & Content Strategy, User Research, Digital Marketing, Writing, Editing, CRM, CMS, Strategic Creative and Business Collaborations with Brand Influencers & Ambassadors
(can provide additional information with my CV upon request)
OOZOOS
Formerly named DEAR LOLA, this lifestyle start-up brand began targeting young women with multiple fashion interests. Themes and styles influencing the brand include SciFi, Fantasy, Kitsch, Retro, Vintage, Grunge and Punk.
OOZOOS became the new brand name in 2014. This brand is a London-Seoul collective. 'OOZOOS', was chosen for its inspiring Korean meaning: 'the universe', 'the cosmos', and 'space'. Few creative professionals, and friends, use fashion as a medium to display artworks. These full-time creatives produce graphic design, animation and sound design. OOZOOS is their platform to be freely creative.
OOZOOS' products have been equally supported by men and women of varying cultures, age, hobbies and interests. Customers and enthusiasts are mostly creative industry professionals and artists.
Branding and creative writing
Styles and themes inspiring to the Brand Identity include SciFi, Fantasy, Kitsch, Retro, Vintage, Grunge and Punk. Researched subjects have included processes and terms across. sciences (space, aeronautics, astronomy, biology, ecology, physics), technology and gaming.
I created outcomes to visualize a story and the form of each garment, while displaying wit. The outcomes are original garment titles, supportive descriptions and details. This was developed from extensive research into and experimentation with the Brand Identity inspirations*
Lost in Space (kimono)*
' At last adventurers, an invincible and time travel cloak '
' Polaris print, all over '
' Light outerwear necessity! '
Trinity (bodysuit)*
' The perfect space suit '
' Polaris print, all over '
' Layer up or style minimally with this eye catcher'
Sea of Stars (side-slit top)*
' Must-have map for Star Gazers '
' Constellations print, front and back '
' Carry the sky with you! '
Milky Way (sleeveless maxi dress)*
' So the Force flows with you '
' Constellations print, front and back '
' Go-to dress for the Spring & Summer seasons! '
Teleporter (maxi dress)*
' Because you live warp speed '
' Moon print '
' The essential piece you can dress up or keep casual '
Cosmic Dust (crop top)*
' Because you influence environments '
' Polaris print, all over '
' Stay vibrant in this pattern '
Meteor Shower (crop top)*
' Since you wish, you wonder '
' Polaris print, all over '
' Attention grabbing crop top! '
Cannon (crop top)*
' Blaze bright while others flicker '
' Moon print '
' This versatile top can be worn throughout the seasons '
Supernova (crop top)*
' Illuminate, energize, you phenomenon '
' Moon print '
' Sweeten up in this pretty pink '
Esper (t-shirt)*
' Enabling you with extrasensory powers '
' Anime-Eye print, all over '
' Channel supernatural powers with this top! '
Droid (t-shirt)*
' Are you a Droid or a Cyborg? '
' Enlarged Polaris print '
' Which side are you? '
Cyborg (t-shirt)*
' Are you a Cyborg or Droid? '
' Enlarged Polaris print '
' Which side are you? '
Eye of the Galaxy (t-shirt)*
' Sight of a god, Guardian of the galaxy '
' Golden-eye Moon print '
' Fit for a hero '
Light Beam (t-shirt)*
' Shine bright in the dark '
' Moon print '
' With this top, express that positive energy! '
Black Hole (t-shirt)*
' The Unknown ; because you are a mystery '
' Moon print '
' Wearing this top makes you the hidden gem! '
Lunar (leggings)*
' Since the night is your dance floor '
' Polaris print, all over '
' Bring on the attention with these leggings! '
Solar (leggings)*
' For those that thrive in daylight '
' Polaris print, all over '
' These leggings are for the bold and confident wearers '
Descending Stars (leggings)*
' Exploring distant galaxies, brave one '
' Constellations print '
' A must-have versatile pair of black leggings! '
Dancing on the Moon (leggings)*
' Feel the beat, the energy, the wavelengths '
' Polaris print '
' Stand out with these, trend setter! '
Shadow Hunter (shorts)*
' Battle ground attire for all your escapades '
' Polaris print, all over '
' Wear for comfort and style for various trends '
Cold Sleeper (shorts)*
' For those silent and sneaky warriors '
' Polaris print, all over '
' Wear for comfort and style for various trends '
Echo Venus (miniskirt)*
' On the quest to the answers in space '
' Polaris print, all over '
' Keep your style dressy with this flowing skirt '
Neonic (bandeau)*
' Glow with me in the dark '
' Polaris print, all over '
' Wear this bandeau for its unique colour '
Bionic (bandeau)*
' Transform to higher performance '
' Polaris print '
' Channel some bionic energy with this bandeau '
Cyronic (bandeau)*
' Out of the silence, comes the cure '
' Polaris print, all over '
' Own this versatile bandeau to match many styles! '
Concept and creative writing
for online store
Created the website navigation titles and manifesto expressing the Brand's Essence and Identity. Outcomes were developed through research into and experimentation with the Brand's influencing styles and themes, Sci-Fi, Fantasy, Kitsch, Retro, Vintage, Grunge and Punk*
Shop :
Online shop
X* :
To list collaborations
1st collaboration with AOAart and ARTHOUSE Meath
(Images 2 and 3)
Record* :
Continuous photoshoots displayed into editorials
Lookbook :
Fashion industry term signifying a brand's arranged and displayed collection
Portal* :
An external website redirection to the brand's ongoing inspirational feed
ID* :
Identification page, combined strap lines and mission statement
(supported with a GIF background)
' In adventures, we dream.
In imagination, we explore.
In spirit, we create.
Fueled by a higher power, Creatives seeking other creatives in the galaxy, with a mission to highlight imagination. '
Creative strategy,
brand evolution and photoshoots
Additional photoshoot following the brand name change from DEAR LOLA to OOZOOS
and promoting the brand for both menswear + womenswear
(Pre-photoshoot) Creating and sending style boards, mood boards and contact sheets to photoshoot Team.
(During) Assisting in directing, managing schedule, props and set design and positive environment.
(Post-photoshoot) Marketing and distributing collection across global audiences (models, stylists, online and offline retailers, and more), and further promotions through product video and photograph collaborations.
Creative strategy and marketing
Networking and email marketing to UK and international online and offline retailers, magazines, stylists, models, vloggers, bloggers and various artists.
Throughout collaborations, product titles are used portraying a unique OOZOOS character and personality. The significance of the products' original titles have maintained the brand as engaging, creative, youthful and current.
USA: Florida, Orlando
(Blogger and vlogger)
Thynative, by Lateef Abdullah
(Image right, vlog feature link)
UK, London
(Online and offline stockist)
Utter Couture (mainly an online store, hosting pop-up stores in London and occasionally California, USA)
USA: California, Los Angeles
(Online and offline stockist)
Round 2 LA
(Image right) LA model Misty Mason
HUF MAGAZINE
(Online editorial)
Fashion with Compassion
(Charity fashion show)
Participated in Fashion with Compassion show arranged by Compassion charity
(Image right, video link)
The clothes show
('Britain's Fashion Festival' )
Britain and Ireland's next top model, Lauren Lambert, and Model/Presenter, Annaliese Dayes, visited and supported our brand (Image, top left).
Lauren Lambert and fine artist Yuki Kobayashi wearing and supporting the label and collaboration with AOAart and ARTHOUSE Meath (Image, top right).
The garment produced through the AOAart and DEAR LOLA collaboration (Image, bottom left).
Project Manager of Clothes Show Live, Frances Payne, visited and supported the label and AOAart collaboration (Image, bottom right).